Have you ever thought about how many things you’ve purchased, that you never thought about the day before. You may have done the research in the past and then forgot about the need, because of the fire drills of life. If your in professional sales you see this challenge everyday. It’s about creating the urgency and the value of a purchase by your customer. If you’re in it for the right reasons. It’s about solving problems, making people (companies) more productive and increasing their profits. What if they don’t buy a solution? What’s the impact? How much is being lost in time and effort? Do your research, show the value and leverage your resources. You may have the opportunity to create a long term customer. Everything starts with a sale.
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