You work to build relationship’s with you customers, solving their problems, listening and understanding their business pains. As a professional sales executive this is your job. Until your customers trust and believe in you, you will not succeed, bring the value. Your company will rank you on revenue attainment as a primary measure of performance, in most cases, but you need to understand the reality. Provide your customer with the facts, enable them to make an educated purchase, remember how you make purchases, and the research you do. Whether you selling point products or enterprise wide solutions time is of the essence. It’s a delicate balance between your sales forecast and your customer’s best interest. Ultimately the customer comes first.
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