Sales Around the World

I recently participated in a week long international training program. As part of the group there was a mix of people from several countries and job roles. Thankfully the language of the day defaulted to English. I often reflect on how the sales process is just about bringing value and building trust. As the week progressed colleagues (but still strangers) worked on projects for the class. We traded stories and learned about each other as ventured to solve the project challenge of the day. We slowly found commonality and friendship. I hope to think that the sales process follows a similar course, no matter what language you speak.