What’s so different in sales now?

If you’ve been in sales for a while you’ve noticed the change, or maybe you haven’t. Attention spans are in the milliseconds. You need to be able to interupt the constant noise and velocity of each days events with a reason for your client to consider a new idea. It may be the best idea or solution in years. Unless your client is listening and receptive to your opportunity may be put off or lost. The barrage of information that is being directed at everyone is astounding and is a test of patience and time management. Don’t give up yet they probably weren’t ready to receive the gift of your solution. Maybe a timely email or personal note may make the difference. It’s interesting how a marketing flyer that you threw away 4 times prior will sometimes spark interest the 5th time. It goes back to the some of the sales essentials: persistence, creativity and professionalism.