Inside and Outside

Sometimes much of your sales effort can take place internally. Understanding your customers environment, needs and budget is only half of the process.
Once you have arms around the right solution you may need to gain support for your recommendation internally. Although you know the specific challenges and limitations of your customer. You may still need to convince your organization of the value of your potential client’s business and long term relationship possibilities. You also need to remember the value your product and or service. All the late nights and effort to bring an equitable solution to bare should bring reward to you. Ultimately you are in the business of solving problems.