How many times have you seen the 2 outs in the 9th scenario. Your team is down by 3 runs. How can they win, but they do. The same thing can happen in sales. You’re in a head to head competition for a customer’s business and your competition is chosen. Do you follow up with the customer and wish them luck and express gratitude for having met them or just walk away? Don’t forget your competition still needs to deliver. I’ve seen it several times. In their all out effort to win the deal your competition promises something they can’t deliver. Make sure you’ve followed up and maintain a good relationship with the customer. There’s still a chance they may come back to you. It’s not over till it’s over.
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