Rapport and Commonality

Salespeople sometimes forget the value of thoughtful conversation. We have so many other methods of communication with our customers. There’s text messages, email, LinkedIn mail and voice mail exchanges. The true value is almost always in conversation especially face to face.
When’s the last time you spent some sincere effort understanding your customer and building rapport? Sometimes finding that one connection, hobby or interest can take your relationship to a more trusting level, just by finding commonality. You’ll be surprised how much we all share.