Working on the right sales opportunities.

Are you working on the right sales opportunities? Do they fit your customer profile? You can waste a good deal of time if you haven’t properly targeted your audience. If you have control over what customers to call on, don’t just call the well known ones. Everyone calls them. Call the ones that come in under the radar. Many companies have the same issues and pains. It makes it a lot easier if they are all in the same vertical space, but many times you’ll find the only difference in verticals is the acronyms being used. There’s plenty of information out there on the challenges that face certain industries become an expert on those and how your solution resolves them. If they are hiring a lot of people there could be expansion plans and may need your help. Check press releases, acquisitions, and events that they attend. Believe in your solution and its value, engage and never give up.