Sometimes your selling to one. Sometimes to a group. Understand the politics taking place and respect all opinions and roles. There may be several forces at work in the room, least of which is price. I’m always thinking. How is each person measured and how do you make them successful. You’re being scrutinized by your competitors sponsor so always take the high road. If your competitor has a strong point acknowledge it. Hopefully they will buy from you because you offered the best solution, but beware of the politics.